Jan
22
Local Business to stay competitive You must use today’s proven tools…THE INTERNET AND AUCTIONS, 2 OF THE BEST
January 22, 2009 | Comments Off
As a small business owner all too often I was faced with this dilemma.
Business was slow and the only way I could think to liven it up was to advertise.
The local newspaper was too expensive to advertise in more than once, and besides, what was I going to advertise that would bring the locals to my store?
There is a solution. Leveraged Advertising.
Let your common sense decide for you.
WHICH WOULD GET THE MOST LOCAL PUBLIC INTEREST?
- You could advertise a SALE
Or You could advertise an AUCTION.
- You could advertise in the Local Newspapers
Or you could use your own mailing or email list of customers and pass out flyers in your store.
Turn your UNWANTED INVENTORY into a magnet to attract customers THEN SELL the Inventory for CASH.
HERE IS THE DEAL:
Pick 30 Unwanted items of VALUE from your store to be Auctioned on the net.
PUT UP SIGNS IN YOUR STORE ANNOUNCING THE DATE AND TIME for the AUCTION. Showcase the Merchandise.
PASS OUT AND SEND OUT FLYERS TO ATTRACT AS MUCH ATTENTION AS YOU CAN, ELIMINATING ANY PAID ADVERTISING. Include all information about the items up for auction.
THERE, YOU HAVE AN EVENT AUCTION.
Event Auctions are LIVE, in one session, by State, City and Your Company.
Here is what is in it for You
THE LOCAL ADVANTAGE
NO SHIPPING
- Use the internet to sell to local residents and bring them into your store.
- Get the public’s attention by putting up AUCTION Signs. People LOVE AUCTIONS.
- Renew attention of old customers from your email or mail list. You may want to place a classified ad in the auction section of the Sunday paper.
- Bring people into your store to Preview the AUCTION and get info.
- Bring the Winners into your store to pick up their items.
- Opportunity to show and sell other items to all concerned, create activity.
You use unwanted merchandise to generate TRAFFIC FLOW and CASH Flow.
Use frequency to build a following.
This is Leveraged Advertising
Get away from Ebay. Create your Own Following and have your Own Auction.
Consider, what You could do with Your Very Own Auction on the Net.
This is a superior method for a Quitting Business Sale, Stock Liquidation, Grand Opening Sale or any type of Sale that would Benefit from an Internet AUCTION FROM YOUR STORE but THE BIDDING IS ON THE NET.
Event Auctions can have up to 1500 items.
Visit Blackwells Live Auction Here
Mar
1
(I-Newswire) - Our site, www.collectibleantiquesetc.com, will offer regularly updated articles on the various aspects of collecting antiques. Our experts will offer helpful information and web links of interest to the novice collector.
Our latest edition includes a new article on the cleaning and preservation of silverware and a glossary of antique table and chair terms to offer the fledgling antique collector a leg up when dealing with professionals and auctioneers.
Antique Collectible Etc
211 Echo lake Rd.
Watertown, Ct
06795
Contact Details
Feb
27
Chat With Us on Blackwells New Online Journal
February 27, 2008 | Leave a Comment
Blackwells now has a journal on AOL, so feel free to visit us there and chat.
We would love to hear from you! The journal is: http://journals.aol.com/howtostopebay/how-to-stop-ebay/
Don’t forget you can sell all your items, jewelry, collectibles, stamps, coins, antiques, clothing, furniture – it doesn’t matter what it is – all items are only $2.99 each to sell on Blackwells Live Auction.com.
See you at the auction!!
Feb
24
Announcement for Buyers and Sellers of Online Auctions
February 24, 2008 | Leave a Comment
If you want change, if you want to sell your items online, then it may be time for a
change – it is time for you to try a LIVE Online Auction.
Do you want to sell now with a live online auction or sometime later? The answer: NOW!
The following is a compare/contrast example from Blackwells Live Auction.com on the benefits of a live auction over a static auction.
Live Auctions: How to aggressively go after a buyer:
1. Items are showcased in a preview for up to 14 days.
2. Your Item is presented at a Live Auction for Sale.
3. Your item is sold or not sold and you will know immediately. Your item will have a great chance of selling as it will be presented to the Internet in a Live Auction Setting, where competitive bidding prevails. Live Auctions are the best.
4. Not all items sell right away. Some of the reasons: price too high, quality is an issue, not the right buyers at the auction. This can happen at any auction.
5. Tip: You can rotate your inventory on our site until you find the right buyers to bid for your item.
Being aggressive means you search for a buyer.
Static Online Auctions: Passively waiting until a buyer shows up
1. Show your item on a static page.
2. Put a buy price on it or let it gather bids.
3. Hope someone that wants it, finds it.
4. Hope you do not have to negotiate.
5. Hope you make a sale.
This type of selling is stagnant and lacks the charm, suspense and excitement of a Real Live Auction.
Being passive means you wait for a buyer to come along.
The benefit of a live, online auction: They are good for the seller as well as the buyer. The buyer finds what they want at a fair auction price. Visit an online auction site today: www.blackwellsliveauction.com
Feb
17
JamboKids Co., Inc. to Exhibit New Products at the American International Toy Fair
February 17, 2008 | Leave a Comment
I-Newswire) - Great Falls, Virginia, February 10, 2008 — Virginia-based JamboKids Company, Inc. will make its debut at the New York Toy Fair and showcase its new line of adventure storybooks and multicultural dolls designed to build positive character values and promote cultural diversity in kids ages 3 to 8. For parents and grandparents looking for positive, contemporary, relevant role models for their 3-8 year old children, JamboKids presents a line of adventure stories and dolls that celebrate cultural diversity and model positive character values. It is designed to teach preschool through early primary school-age children the skills they need to lead the way in a global world. Mastering the skills that will help our “global kids” get along with others, develop their curiosity and intellect, acquire an open mind, accomplish goals in the face of opposition, and build the civic strengths that underlie healthy community life is the underlying theme of the JamboKids storybook series and the emphasis of the JamboKids parent guide. “At JamboKids, we belief that one of the most important things we can do for our children is to help them acquire values and skills that they can rely on throughout their lives. In doing so, they will have the best chance to lead good lives as individuals and as citizens of their communities,” says JamboKids co-founder and psychologist Dr. Richard Rawson, Psy.D. The JamboKids storybook characters represent a range of cultures – Asian, African, Hispanic, North American, and Russian – reflecting the growing cultural diversity of our society. They learn life lessons and meet life’s challenges in positive and uplifting ways. The life skills and values are drawn from leading-edge research in the field of childhood character development, and include skills that promote cognitive development, emotional maturity, social awareness, civic mindedness, and other virtues that are universally valued by people across the world. JamboKids huggable soft fabric dolls are just right for ages 3 and up, and are perfectly matched with the well written and superbly illustrated soft cover storybooks. The doll and book sets give parents, grandparents, and caregivers an opportunity to cuddle up and bond with their kids and give them the attention they crave. They also help stimulate interest in reading, enhance language skills, promote one-on-one communication, build attention spans and listening skills, and encourage a child’s curiosity, creativity, and imagination. To learn more about JamboKids or its line of children’s toys and resources for parents and educators, call 703-759-0023 or visit their web site at http://www.JamboKids.com.
Feb
14
Happy Valentine’s Day
February 14, 2008 | Leave a Comment
Hope everyone has a great Valentine’s Day. Eat some chocolate and send someone an e-valentine card!
Feb
14
A Window Shopping Experience
February 14, 2008 | Leave a Comment
I’m not sure why it is so nice to collect things like stamps, toys, watches and antiques, but it just is. I know I am not alone in this because it is a big business.
Not too long ago my daughter wanted to buy some vintage clothes so we headed off to some second-hand stores and it turned out to be a great experience. While she was looking at clothes, I was looking at “stuff!”
I found some amazing watches ( I am a watch collector) and some great antique chairs. On this trip I didn’t buy anything, it was merely a window-shopping trip, but my daughter did find some vintage coats she liked.
One of the coats was a brown and black fur coat. While we assume the coat was fake due to the price tag, she is thrilled just the same and I am happy to know no one will be picketing our house over killing little loveable animals. I live on a farm by the way, so they would probably quickly realize we would never buy real fur.
On our shopping trip we also found a blue cape that was worn by some famous lady who ran some famous benefit ball in the 1950s. We weren’t familiar with the lady or the ball, but the $375 price tag stopped us regardless.
The best thing about our day of looking at “stuff” was that when we go back again, or go online, we will find all new stuff next time. I would love to find a really old watch worn by someone famous while conducting a famous benefit…but if I don’t find it, I can always buy a cape.
Feb
13
Teddy Bears of Every Description Now Available at the Just Bears and Stuff eBay Store
February 13, 2008 | Leave a Comment
(I-Newswire) - Myrtle Creek, Oregon – Addressing the growing interest of casual and serious teddy bear collectors, Patricia Twitchell announced the opening of the Just Bears and Stuff eBay store. With well over 1,000 items available for immediate purchase, Patricia Twitchell aka The Teddy Bear Lady of Myrtle Creek, has one of the largest selections of Boyd’s Bears on eBay. Also available are Bearington, Cottage Collectibles, Deb Canham, Fairie Glens, Pooh, Steiff and much, much more.
To visit the store and view the full selection go to http://stores.ebay.com/bearwatch-aka-Just-Bears-and-Stuff or go to eBay and search with the words “bearwatch aka Just Bears and Stuff”.
“I am not new to selling teddy bears. I opened Just Bears and Stuff Gift Shop, located in Myrtle Creek, Oregon in 1993. As the market needs changed and the Internet became a huge part of our market reach we saw the need to open our eBay store,” says the Teddy Bear Lady of Myrtle Creek.
The response to the eBay store has exceeded all expectations. With new items being posted daily, shoppers will find an incredible selection for virtually any taste.
Patricia Twitchell
541.863.6037
manager@justbearsandstuff.com
Feb
11
Daryle Lambert of 31 Club Posts Blog about Blackwells
February 11, 2008 | Leave a Comment
Daryle Lambert, founder of the 31 Club – Building Personal Wealth Step by Step with Fine Art, Antiques & Collectibles, is author of the book “31 Steps To Your Millions in Antiques & Collectibles.”
He posted a blog on his website about Blackwells Live Auction. It is posted here, or can be read on his website www.31corp.com
Wouldn’t it be a breath of fresh air to return to the days of olde, when you were present at a live auction, bidding on an item by holding up your paddle, and the selling fees were reasonable?
If Mr. Donald Karr has his way, this just might be possible, but with a modern twist.
Yesterday, I was privileged to speak with Donald Karr, founder of Blackwells Live Auction, for about 2 hours, and they were two of the most rewarding hours I have spent in many years. At 73 years of age, Karr is as young and optimistic as they get, and he wants to make it possible for individuals to still make money for themselves, as they sell their treasures, without giving a large chunk of what they make to the ones that least deserve that large chunk –the auction houses.
Yes, auction houses do provide a wonderful service for people who want to depose of their treasures and belongings, but over the last twenty-five years, the auction houses have truly gotten greedy. When I started in this business, as I have shared with you before, the auction fees were 5%. That was only to the seller, and there were no fees to the buyer. What a far a cry 5% is from where we are today with some auction houses, particularly those whose fees reach 50% when you include the commissions of both the buyer and the seller.
Mr Karr wants to return us to the Days of Olde in a sense, and has introduced a new concept in online auctions, Blackwell Live Auction. A resident of north Palm Beach, Florida, Donald Karr has been a long time Antique and Jewelry dealer well aware of the auction business and the changes that have occurred in the industry. So why am I so excited about this, and why is this auction different than any others? For starters, you will be a live participant at each auction you are a buyer in. Your name will be raised on a bidding paddle as you bid, and if you are the fortunate winner, you will know it immediately.
But it gets even better than that, and you’ll know why each one of us might be praying for Mr. Karr’s success. The news that landed me on my behind after the chair fell out from under me was this: THE TOTAL FEES FOR ANY ONE TRANSACTION WILL BE A MERE $2.99! Yes, I did say $2.99. You might want to pick yourself up off the floor and check out this website for yourself, because in addition to this great news, Blackwells Live Auction will be auctioning off $100 bills every day with no reserve in order to get people acquainted with the auction. Brilliant!
Let’s see what this new concept in online auctions really means to you and me as sellers. Selling a $5,000 item at the regular auction, the seller will bid 20% less than he was willing to bid on your item because of the 20% buyers fee. On the $4,000 that he did bid, you will pay $1,000 in commission. That means that your item, that should have sold for $5000, now is selling for $4000 of which you will only receive $3,000. Not so good you say? Now le’ts do the same thing if you sold it with Mr. Karr at Blackwells. Your bidder bids $5,000 because there is no buyers premium, and you only pay $2.99 for the commission. You net $4,997.01. My math might not be very good, but $3,000 verses $4,997.01 means that you’ve just made an additional $1997.01 — 66% more than if you had sold it at the regular auction. Now that is something to get excited about.
I have some hesitations about the technical parts of this venture, but Mr. Karr has assured me that every question I asked had been covered. I pray he will have enough server space, because I can already hear the thunder of the approaching stampede just around the bend.
I am always looking out for you and the 31 Club and will continue to bring you newsworthy economic and industry news as I see it.
For more information on the 31 Club, visit their website at www.31corp.com.
Feb
8
High Praise for Blackwells Live Auction Site
February 8, 2008 | Leave a Comment
Blackwells Live Auction.Com received this post:
A BEAUTIFUL, BEAUTIFUL site folks. As a computer graphics specialist (but NOT a programmer), I can say that in my 32 hour long search for a non-Feebay site, YOURS is the most beautiful by far. Well done, guys & gals, and I hope your boss gives ya a pat on the back (and maybe a bonus in the paycheck) for a job well done! () () () clapping () () ()
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